Gartner’s social network framework roles

Which one are you ?

Connecters, who bridge groups of people, have contacts in different social groups and enjoy introducing people to each other

Salesmen, who have extensive social connections and are defined by their tendency to persuade people to do things, buy certain products and act in certain ways

Seekers, who connect with other people to find out the information, skills and obligations they need to conduct their daily lives. When seekers go shopping, they tend to seek advice from experts who tell them which are the best gadgets to buy, where to get them and at what prices

Mavens, who are knowledge exchangers or information brokers. They are experts in particular areas, and other people go to them for advice. Mavens aren’t out to persuade people, but use and acquire information for their own interests. According to Gartner, firms that reach out to mavens could come unstuck because these individuals are as happy spreading negative commentary about a product or company as a positive message

Self-sufficients, who prefer to find out for themselves what they need to know. Gartner stresses that this group can be tough to target because they are relatively impermeable to viral influences and bandwagon effects

Unclassifieds, who did not definitively fall into any of the social network categories and made up two-thirds of the survey.

IBM Connections 3.0 – Advanced Collaborative Platform

If you could have experts at your fingertips, build vibrant customer communities and instantly exchange creative ideas to your biggest challenges, there’s no telling what you could do.

Designed with business people in mind, IBM Lotus Connections software gives you fast access to everyone in your network – your colleagues, customers and partners. Features like communities, blogs and activities can be set up for internal use — keeping sensitive business information safe — or for external use to help you engage and build trusted relationships.

IBM Connections 3.0

IBM Lotus Connections is social software for business. It empowers business professionals to develop, nurture, and remain in contact with a network of their colleagues; respond quickly to business opportunities by calling upon the expertise in their network; and discuss and refine new creative ideas with communities of coworkers, partners, and customers.