Category Archives: Terms and Glossary

Who coined the term Social Media?

Posted on April 7, 2011 by Andrew Penrose

Tina Sharkley of babycenter.com claims that she is one of the first to use the term “Social Media”. She bought the domain http://www.socialmedia.com/ in 1999. However as a past employee of AOL, her colleagues there, an AOL execiutive Ted Leonsis … Continue reading →

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Gartner’s social network framework roles

Posted on March 9, 2011 by Andrew Penrose

Which one are you ? Connecters, who bridge groups of people, have contacts in different social groups and enjoy introducing people to each other Salesmen, who have extensive social connections and are defined by their tendency to persuade people to … Continue reading →

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